India's fast-moving consumer goods (FMCG) sector grew 5.7 per cent by value and 4.1 per cent by volume in the July-September quarter driven by rural demand, consumer intelligence firm NielsenIQ said in its quarterly update on Thursday. Price-led growth stood at 1.5 per cent. According to NielsenIQ data, rural volume growth outpaced urban markets for the third straight quarter despite consumption softening in both regions.
Some major contracts coming up for renewal include TCS' deals with Star Alliance, a consortium of airlines based in Germany, and Nielsen; Infosys' deals with GE Appliances and Daimler; HCLTech's with UK-based life insurer Chesnara; Wipro's with German electric utility company E.ON and Petrobras of Brazil; and Tech Mahindra's with Circle Health.
The country's largest software firm Tata Consultancy Services and the Netherlands-based Nielsen Company on Thursday entered into an agreement for outsourcing a portion of Nielsen's IT and operations functions. It is a 10-year agreement valued at US$1.2 billion, TCS said.
Despite high awareness of 3G and its capabilities to deliver broadband content, it may take 8-10 years before the majority of mobile subscribers adopt it, says the study by The Nielsen Company.
'As you're watching the IPL live, there's a conscious effort to showcase the entertainment portfolio.'
The FMCG industry in India achieved a 10.6% growth in value terms in the December quarter of 2024, driven largely by rural markets, which have surpassed the large urban markets in growth for the fourth consecutive quarter. Festive demand and consumption-driven growth played a key role, with overall volume up 7.1% despite inflationary pressures. However, the industry also saw a "preference shift of consumers towards smaller packs" due to high food inflation. Local manufacturers continue to outperform larger FMCG companies, fueled by consistent volume growth.
Nielsen will fund several Nielsen Awards annually at the institute to enable undergraduate students to participate in international conferences, workshops and internships.
It was a year ago that Nielsen had suspended services to the analyst community following an uproar by companies over inaccurate reporting of market share data.
Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34.
Nielsen's woes over questions being raised on the accuracy of its data are not restricted to media and fast-moving consumer goods companies.
Whether it's Carrefour, Ford, or other foreign majors, they are ready to adjust their strategies and design their plans in a way that would address the Indian consumption story.
NDTV has sued Nielsen for allegedly manipulating viewership data in favour of channels that were willing to give bribes.
The 2012 'Campus Track' survey results by Nielsen suggests that majority of MBAs preferred to work with FMCG firms, followed by consulting and banking firms in that order.
Growth numbers for the large players in the sector, though, improved during the quarter.
India overtook Indonesia as the most optimistic consumer market, while Portugal and Slovenia were the most pessimistic.
Though Indian consumers continue to remain the most optimistic globally, their confidence level slipped by 5 points to 126 index points.
Six out of ten people in India go by the name of the manufacturer in purchasing a food item and believe that the maker is responsible for providing them with safe food, says a survey.
Patriotism amongst Indians is touching a high, according to an online survey conducted by The Nielsen Company, with 89 percent of the respondents wishing to be reborn as an Indian if they were given a choice.
As the second wave of the pandemic ebbs and the daily caseload falls, the struggles of the urban poor have come into focus. Many have suffered income and job losses after two successive waves. The second wave, in particular, has seen the poor being hit hard on account of lack of medical and financial help. For the fast-moving consumer goods (FMCG) companies this has meant that an important segment is under severe distress.
The uproar against outsourcing work to Indian IT service providers has risen once again as Nielsen Co, the media company which signed a $1.2-billion outsourcing deal with Indian IT services provider Tata Consultancy Services last October and is facing strong criticism for announcing it, would lay off 117 workers this month at its largest global technology centre in Oldsmar, Florida. It has 1,700 employees at this facility.
In the first part of a series, we bring you the top 10 science colleges, as per India Today's findings.
Seven out of 10 customers in India prefer to conduct business with companies that have implemented socially responsible programmes, according to a Nielsen study.
Indian consumers' spending on FMCG items at modern retail stores is set to nearly triple to $5 billion by 2015 from $1.8 billion at present, according to market research firm, the Nielsen Company.
The fast-moving consumer goods (FMCG) sector has underperformed the Nifty over the past year as its 20 per cent return is trumped by 29 per cent of the benchmark index. The FMCG index saw a 2.2 per cent drop in the last session, while the Nifty lost 1 per cent. FMCG is seen as a defensive segment. The demand for staples like personal care products, groceries and snacks tend to be stable. FMCG companies are consistent dividend-payers.
Each year, Nielsen's Corporate Image Monitor survey measures the reputation of leading corporates on the basis of certain attributes. The Monitor measures perceptions of the image and reputation of India's leading companies, across sectors and serves as an important indicator of the strength of the corporate brand.
The most concerned nations about climate change are Philippines (78 per cent), Indonesia (66 per cent), Thailand and Mexico (62 per cent), the survey said.
India saw one of the worst terrorist attacks in November last year, when Mumbai was under siege for four days. Little under a year later, Indians perceive rising food prices as a bigger threat than terrorism.
There are some companies that wield enormous influence in India.
According to a study by the firm, the average sequential growth of ad spend in the Asia-Pacific region during the quarter was 18 per cent.
While sales momentum from rural areas may last another three to six months, sales growth in urban areas could stage a comeback by next year's June quarter as people learn to live with the coronavirus and economic activity gradually improves in the cities.
Content is King, and if it is of high quality, Indians are ready to pay for it. Internet users polled in India are ready to pay for online content, particularly books, magazines and music, and professionally produced videos and television shows, said The Nielsen Company.According to the survey, 70 per cent Indians are willing to pay for online content if they get the right to copy it and share it with others. About 63 per cent will pay if the payment system is easy to use.
According to the survey conducted by global consultancy firm The Nielsen Company, nine out of 10 Indians believe that free content on the Internet should remain free in the future.
The online survey, conducted by global information and media firm Nielsen Company, shows that 21 percent of Indian consumers as compared to 28 percent globally, ranked environment-friendly stores, using recycle bags/package as the most important consideration for their grocery store choice.
Consumer goods firms and auto companies are witnessing an upturn in rural demand, which had been lagging for most of FY24. Expectations of a bumper rabi crop harvest have helped turn the tide. The Reserve Bank of India's (RBI's) Monetary Policy Committee kept the repo rate unchanged last week, noting that as rural demand catches up, consumption is expected to support economic growth in 2024-25.
A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.
According to the survey carried out by international marketing research firm The Nielsen Company, India has topped the bi-annual Global Consumer Confidence Index for the fifth time in a row.
The report analysed product launches of 2011, their success over three years, and reported 31 of the 14,509 products introduced that year were received well by consumers.
India led the ad spend growth in Asia Pacific in the second quarter of this year
These coveted brands have raked in billions in dollars and continue to prosper.
Ramalingam Kalirajan explains the pros and cons of both investment types.
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